Hive

This is a branding project I did for a music festival. Due to Covid, a lot of the music festivals are cancelled due to gathering capacity limit, but I really like music and wish to create something for music festivals that I did not have opportunities during this summer to attend. The name is also really intriguing to me. Because hive is such a common theme for a lot of design, I want to avoid making something that is too obviously related to beehive. Instead, I want to focus on creating a campaign that emphasizes location and pop music.